The importance of this award is even greater as the winners are chosen solely by consumers based on studies conducted by GfK consumer research institute and not by a panel of judges.
The stand-out feature of the event is that the winners are chosen not by a panel of judges but solely by consumers – for the award-winning candidates are determined in a complex, representative study conducted by GfK consumer research institute based on two key yardsticks: their actual economic success in the market place and the perceived popularity of their brand among consumers. No other brand ranking currently factors in both these aspects of brand strength, according to the Best Brands.
This reward was awaited by Xiaomi fans in Russia. According to data published by Alibaba’s AliExpress at the end of 2018 Xiaomi’s mobile phones occupied three places of the top five most searched for mobile phones from Russia.
In the past few months I have not followed Xiaomi’s evolution in Russia. It has evolved enormously. We have found a very active community of social networking fans willing to help each other. It is the quality that Xiaomi wants.
Xiaomi has 30 Mi stores distributed in different cities: Moscow, St. Petersburg. Petersburg, Vladivostok, Samara, Tomsk, Khabarovsk and Nizhny Novgorod, and also 29 ” small shopping centers. According to sources, he is currently in talks with the Inventive Retail Group to considerably increase the number of stores in Russia this year.