Xiaomi will offer internet broadcasting rights for UEFA Euro 2016

Jun 6, 2016

Mi TV, the internet television arm of Chinese smartphone maker Xiaomi Corp, announced Sunday an agreement with the Internet TV company Future TV Co Ltd to broadcast the 2016 UEFA European Championship (UEFA Euro 2016).

xiaomi uefa

“Although Xiaomi is the first to announce their cooperation on Euro 2016, it may not be the only partner of Future TV. For example, it will not be surprising if Tencent Holdings Ltd is also cooperating with Future TV on Euro 2016, because the company has had stakes in Future TV since several years ago. […]Euro 2016 is a significant attempt by Xiaomi to broadcast sports competition, and there will be broadcasts of heavyweight matches launched in the following months” said Chen Tong, Xiaomi’s chief content officer. source: chinadaily.com.cn

The 2016 UEFA European Championship, commonly referred to as UEFA Euro 2016 or simply Euro 2016, will be the 15th edition of the UEFA European Championship, the quadrennial international men’s football championship of Europe organized by UEFA. It is scheduled to be held in France from 10 June to 10 July 2016. Spain are two-time defending champions.

For the first time, the European Championship final tournament will be contested by 24 teams, having been expanded from the 16-team format used since 1996. Under this new format, the finalists will contest a group stage consisting of six groups of four teams, followed by a knockout stage including three rounds and the final. 19 teams (the top two from each of the nine qualifying groups and the best third-placed team) joined France who qualified automatically as hosts; a series of two-legged play-off ties between the remaining third-placed teams in November 2015 decided the last four spots at the final tournament.

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