Xiaomi will have a dual core strategy of Smartphone & AIoT (AI + IoT)

Advertisement
Advertisement
Jan 22, 2019

Xiaomi will have a dual core strategy of Smartphone & AIoT (AI + IoT) in the next five years with RMB 10 billion investment in AIoT, Founder, President and CEO Lei Jun announced at the company’s annual party on Friday.

Xiaomi has started incubating its ecosystem companies with smartphones at its core since 2013. Within five years, it has become the world’s largest consumer IoT platform, connecting more than 132 million smart devices (excluding mobile phones and laptops), including more than 20 million daily active devices as of September 30.

Xiaomi’s recent strategic cooperation with TCL Corp. will further strengthen Xiaomi’s home appliance business in areas of supply chain and OEM, especially when it comes to air conditioners and washing machines.

Consolidate leading position in the smartphone markets across the world

Smartphone business has been Xiaomi’s core in the past years since the beginning. “Before the proliferation of 5G technology, Xiaomi’s success in smartphone business segment lies in striving to consolidate its leading position in the smartphone markets across the world,” said Lei.

In 2019, Xiaomi’s smartphone business will continue to focus on innovation and quality, as well as to optimize its product portfolio.

Xiaomi announced on Jan 10 in Beijing that Redmi will operate as an independent brand. It also released the latest iteration of its popular Redmi Note series—the Redmi Note 7. This signifies the arrival of a dual brand era for “Mi + Redmi”. Mi will strengthen its presence in the mid- to high-end smartphone markets and new retail channels, while Redmi will continue to focus on research and development of extremely cost-effective smartphones with superior quality, and accelerate the pace of global expansion.

In addition to the two main smartphone brands, Xiaomi will adopt a multi-brand strategy including Black Shark, POCO and Meitu to better target different user segments.

In the third quarter of 2018, Xiaomi’s international revenue accounted for 43.9% of its total revenue. In 2019, Xiaomi will continue its global expansion with focus on the European and Latin America markets. Xiaomi will continue building an efficient new retail system by continuously developing efficient offline channels while enhancing its online channels.

After so many speculations and financial fluctuations, an official Xiaomi release with secure intentions is gratifying. There is room for everyone. Everybody understands how much he can and makes a decision.

By Tudor
I am a blogger who is interested in smart technology.
Archive author:
Website: gadget-time.com

Post a comment


Facebook
Newsletter
Be among the first to learn our news!
23 Feb 2019

Xiaomi Mi 9 review: the world’s third best camera phone according to DxOMark. The recently released Xiaomi Mi   … read article

xiaomi news
22 Feb 2019

Xiaomi and Mijia have launched a ergonomic chair with multiple adjustment possibilities. I spend a lot of time   … read article

21 Feb 2019

HURRY UP! Reducing coupons are available for a limited number of items or for certain number of days.   … read article

21 Feb 2019

HURRY UP! Reducing coupons are available for a limited number of items or for certain number of days.   … read article

19 Feb 2019

Xiaomi will launch the Mi 9 in China and Samsung will launch the Galaxy S10 in San Francisco   … read article

18 Feb 2019

As per IDC’s Asia/Pacific Quarterly Mobile Phone Tracker, Xiaomi continues to dominate the smartphone market in India. Xiaomi   … read article

xiaomi news
18 Feb 2019

Xiaomi has become the number one vendor in the smartphone market as per Canalys Smartphone Analysis Q4 2018.   … read article

15 Feb 2019

Xiaomi top manager Zou Longjun made a bold statement calling the Mi 9 flagship “the best smartphone in   … read article

14 Feb 2019

Researchers said they were able to interact with the device’s anti-theft system, cruise control and eco mode, as   … read article

13 Feb 2019

Best Deal Alert! You can now buy 3PCS Replacement Toothbrush Head for SOOCAS / Xiaomi Mijia SOOCARE X3   … read article

12 Feb 2019

Flash Sale Alert! You can now buy Xiaomi Yeelight JIAOYUE YLXD05YL 480 LED Ceiling Light from Gearbest.com for   … read article

7 Feb 2019

Flash Sale Alert! You can now buy Xiaomi Yeelight Smart LED Ceiling Light YLXD01YL from Gearbest.com for only   … read article

6 Feb 2019

Mi Men’s Sports Shoes 2 will be available on Xiaomi’s crowdfunding platform starting February 6 with early bird   … read article

6 Feb 2019

If it is the Mi Sneakers 2 Xiaomi India might price the smart shoe around Rs 3,000 which   … read article

5 Feb 2019

Flash Sale Alert! You can now buy Aqara Smart Home Water Sensor from Xiaomi youpin from Gearbest.com for   … read article

4 Feb 2019

Flash Sale Alert! You can now buy Xiaomi Ninebot Extended Battery for Ninebot ES2 Electric Scooter from Gearbest.com   … read article

2 Feb 2019

Flash Sale Alert! You can now buy XIAOMI SEABIRD 4K Action Camera 4K / 30 Frames Video Recording   … read article

26 Jan 2019

Xiaomi drops some prides and launches the first Redmi smartphone with Android Go. Xiaomi could not accept that.   … read article

26 Jan 2019

HURRY UP! Reducing coupons are available for a limited number of items or for certain number of days.   … read article

26 Jan 2019

HURRY UP! Reducing coupons are available for a limited number of items or for certain number of days.   … read article