The official opening takes place at 1 pm. Xiaomi did not hide that it was prepared to start with a strategy for the Portuguese market. The first store is in Porto, on Rua Sá da Bandeira and was opened in June.
“We are committed to strengthening our presence in Europe, including the Iberian Peninsula, which we consider a priority market for our expansion. We will bring to Portugal innovative products at fair prices, which we are sure will be successful among the Portuguese, ”explains Ou Wen, head of Xiaomi in Western Europe. (source dinheirovivo.pt)
By the end of the year, the brand intends to open two more stores in Portugal, according to a statement.
The focus of the Xiaomi group on this region is correlated with current UK tensions related to Brexit.