Xiaomi to soon procure license to operate own outlets in India

Feb 20, 2017

Xiaomi is likely to soon procure licence to operate its own branded outlets in India, as part of its effort to increase its offline distribution in coming years, company’s top executive said here today.

“Our application is pending with the government. What we understand is that it has been approved by Department of Industrial Policy and Promotion, but finance ministry and others still have to clear it. […] We are supplying all necessary documents to the government. We are hopeful that we will get it some time soon, not 100 per cent sure of the timeframe, but hope to get it soon. We have told the government that majority of phones being sold in Indian market are being manufactured here, it is meeting the 30 per cent local sourcing norm for the licence,” said Manu Jain , according zeenews.india.com

Xiaomi officials have said several times that delays have problems with receiving various permits. The pace at which technology is developing very alert. In receiving permits pace is very slow. With understanding and communication results can be obtained. One of the tasks Xiaomi Indian team is to educate local eutoritatile. The results will be seen.

“We plan to set up offline base. We will start with 4-5 cities in the next few months, and will be in Ahmedabad in next 5-6 months. Our aim will be to get 25-30 per cent share offline by the end of this year,” he said.

They have big plans. India is an important market for Xiaomi and i see that they want to maintain it. If in the US are cautious in India are willing to fight for every customer.

“Even in offline sell, we will cut down cost by following Direct to Retail model of distribution. We will have one partner in every city and will give directly to them, in order to part benefit to users,” he said.

Who stands to gain? We. Buyers. Their goal is to find solutions that we we have the high quality products at prices as low as possible. This is the new form of commerce.

By Tudor
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