Xiaomi is preparing to enter the U.S. smartphone market “in the near future”

Aug 23, 2016

Hugo Barra, who oversees the Chinese company’s international expansion, has signaled Xiaomi ’s U.S. debut before.

“The U.S. is a market that we definitely have in our sights. We will lead with social media, with the channels that allow us to get in touch with the young generation that are enthusiastic about new technology. We are definitely going there.” Hugo Barra said on Bloomberg Television. “The U.S. is a very important market for any consumer electronics and lifestyle brand, certainly for us as well. Obviously we’ve got to time things carefully.”

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Hugo Barra confirmed. Xiaomi is preparing to move soon to the next stage of the plan to enter the US market. This means that they managed to meet all legal requirements and that the American market research reports are favorable to them.

When asked why the slow approach, Barra said that launch in a big market must be done carefully.

Xiaomi has big dreams. I want to draw your attention to a very important detail. Xiaomi assumes the risk of relying on social media to promote their name and products. Keep in mind that competition already has a large and active community environment online community that can be directed against them at any time. We all know that during a battle between strong brands appear publish details that would have remained hidden in other conditions. Precisely for this reason I say that Xiaomi has big dreams. This challenge is forcing the others to be extremely careful with products launched during this period. The slightest error can have serious consequences.

The only ones who will benefit from this battle will be us – customers, who will use smart products regardless of who produced them. The first indication of this is universal prudent growth period of a new version of a product.

If all the talk about the importance of online communities Xiaomi, I have an observation to make. I noticed that dominated discussions about what will be. The authors are racing each other to convey receive information about a specific event on a specific product to be launched. Instead, information about product releases are becoming increasingly rare. Xiaomi can generate information about the brand, but facing difficulties in promoting products. Unlike Asian Internet users, US users looking for exactly this kind of information. They can distinguish between information that appears in an article that paid and a letter (posted on personal blogs or social networks) that contains a personal experience obtained from using a particular product.

It remains to see if Xiaomi will be able to fulfill his dream. Anyway, we will have a very hectic end of the year in this market.

By Tudor
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