What surprises Xiaomi is preparing for CES 2018? Is it time to enter the US market or wait for another year?
I was writing about the enthusiasm that Xiaomi fans from all over the world expected to watch live on CES 2017. Now I feel a lower level of enthusiasm. It is premature to say whether this difference is due to a different strategy of promoting the event or a lower interest.
Whatever the reason, it is certain that the XIAOMI team at CES 2018 will be closely watched by other smartphone manufacturers. I remind you that XIAOMI is recognized for caution. It prepares with maximum responsibility every step before officially entering the US market.
Last year, Xiaomi presented at CES 0218: Android TV MI TV 4 (65 inches), Mi Router HD and a white Mi Mix. I expect to present this year also top products. Products to impress. Products to confirm their current position. I’m looking forward to new developments in this regard.
“As I thought about this late last year, I concluded that Xiaomi is in a very good place on its global expansion path, and if there was ever going to be a good time for me to come back home, that time is now — when I can confidently say our global business is no longer just an in-house startup. We turned India from a dream into Xiaomi’s largest international market with $1 billion in annual revenues, faster than any company in India’s history. We expanded into Indonesia, Singapore, Malaysia, and more recently 20 other markets including Russia, Mexico, and Poland. We teamed up with Google to launch our first official product in the US, and with our successful debut at CES 2017 — where we won 3 prestigious awards — the world now sees that Xiaomi is a global player changing the tech industry through our simple promise of bringing innovation to everyone.
More importantly, we now have a team of some of the most remarkable and enthusiastic people I have ever worked with, and leaving them all behind is without doubt the most difficult part of stepping away. At the same time, I know I’ll be leaving them in very good hands. Xiaomi now has a strong, globally-minded executive team who will continue to drive the momentum we began together.
I want to thank the Xiaomi founders, and particularly our CEO Lei Jun, who has been a mentor and a friend. It has been both humbling and uplifting to work with a man whose vision is redefining the role technology plays in all of our lives, and the role the China tech industry plays in the world. As a friend and shareholder of the company, I am honored that he has been very supportive of my transition and has asked me to remain an advisor to Xiaomi indefinitely, as we continue to extend our reach around the world.”
Do you recall these statements? He belongs to Hugo Barra and was made one year ago. Xiaomi fans in the US are waiting.