Xiaomi officially announced the launch of the Xiaomi Master Class series. The new educational project will bring together professional photographers specializing in different fields such as portrait photography, street photography, monochrome photography, allowing them to share their experiences with wider audiences.
Xiaomi has been dedicated to bringing quality devices with pro-grade mobile photography features, offering everyone a toolkit that would allow them to express their creativity to the fullest. The first season of Xiaomi Master Class will see professional photographers share their mobile photography insights, and more importantly, talk about why they decided to pick up the craft and how they found their personal style – all within the segment called “The Moments That Made Me”.
The first master to share his “moments” is Charlie Clift, professional portrait photographer. He has dangled CEOs upside down, gone undercover with the police, set Michelin star chefs on fire and discussed peace with Nobel Prize winners – all in pursuit of a great photograph. His drive is to tell personal stories with a twist of the unexpected.
He works globally for a range of editorial and commercial clients and his work has been published and exhibited widely. In his Xiaomi Master Class he will walk users through the whole process of taking a portrait from inspiration, preparation, setting and how to work together with the model.
Besides Charlie Clift’s online Xiaomi Master Class, Xiaomi will also host several offline events allowing audiences to meet masters face to face and learn from them in a more immersive setting.
Xiaomi Master Class on Street Photography – Pau Clavero
October 28th, Sevilla, Spain
Pau is a popular street photographer and has 1.44m subscribers on YouTube. Supported by Sevilla government, Pau has shot multiple films with Xiaomi 11T Pro. In this Xiaomi Master Class, Pau will share his experience of mobile street photography.
The event will be held simultaneously at various sites of the University and Higher Campus of the Cámara de Comercio de Sevilla. The Xiaomi Master Class will be held in person at the main headquarters, at the EUSA Campus, located at Calle Plácido Fernández Viagas nº4, and simultaneously, via streaming at various venues, including the Cartuja Center CITE Campus, located at Calle Leonardo Da Vinci 7, and the PICE Headquarters, located at Parque Empresarial Nuevo Torneo C/ Biología, 12, as well as at various territorial headquarters in the province of Seville.
Xiaomi Master Class on Monochrome Photography – Alan Schaller
October 29th, Saatchi Gallery, London, UK
Alan Schaller is a London based photographer who specializes in black and white photography. His work is often abstract and incorporates elements of surrealism, geometry, high contrast and the realities and diversities of human life.
From the project “Metropolis” to “Dog, dog, dog”, he has shared his unique perspective of observing the world. This time, he will attend our Xiaomi Imagery Awards exhibition at the Saatchi Gallery and give a Xiaomi Master Class on monochrome photography as well as share the “moments” that made him a photographer.
Xiaomi Master Class on Wedding Photography – Dos Más En La Mesa
November 2nd, EFTI school, Madrid, Spain
Dos Más En La Mesa is a group formed by great professionals in the world of photography, all teachers and former students of EFTI. Andrea and Bernardina, partners and founders of Dos Más En La Mesa have worked as photographers and creative directors for major brands. They have a very distinctive style and an artistic sensibility that makes their work instantly identifiable. Under the name DosMasEnLaMesa they express their inner world through photography and art.
In their Xiaomi Master Class in the EFTI, they will share the reason why they choose photography and the exploration of mobile photography.
The true power of a brand lies in the power of the community that uses its products. Some entrepreneurs call them customers. Others consider them members of their own family. Family members who protect them, help them develop, foster personal experiences, teach them how to be more productive.
The traditional school is outdated in many ways. The pace at which society’s expectations develop is greater than the adaptability of the traditional school. People who perform in certain fields have participated in optional courses where they have come into contact with recent information and innovative attitudes. I’m not saying traditional school is useless. I’m just saying it’s insufficient.
Through this course Xiaomi behaves like a wise parent educating his children. It allows them to learn from people who have been successful with Xiaomi brand products.