According to the official statement, Xiaomi has supplied the Argentina national football team with products such as smartphones, laptops, tablets and smart TVs. In addition, Xiaomi provided customized technology solutions and technical support to help the national team improve their performance in competitions.
Xiaomi also launched a special edition Mi 10T Pro smartphone to celebrate this partnership. This model was released as the Mi 10T Pro Argentine Edition and featured images of Argentina’s national soccer teams.
The partnership between Xiaomi and the Argentine Football Federation demonstrates the company’s interest in the development of sports and technology in a wide range of fields, from technology to entertainment and sports.
Recently, a press release was issued from which I take the following statements:
Speaking on the association, Muralikrishnan B, President of Xiaomi India said, “As a sport, Football brings forth a lot of emotions and passions. It has the ability to bring people together as one community. We are excited to announce our partnership with the Argentine Football Association and as a sponsor for the Argentine National Football Team in India. As a brand, we have always been striving to deliver the best of technology to give our consumers a superior experience, similar to the Argentina National Football Team who have always been determined to surpass the expectation of their fans on the field. This collaboration exemplifies the perfect amalgamation of technology and sports.“
Claudio Fabian Tapia, President of AFA, said, “The Argentine National Team has felt the strength and support of the Indian community throughout the World Cup. Having Xiaomi India, an emblematic brand, as our regional sponsor is one more step in our international business strategy. Xiaomi with its innovative technology and wide range of products will make it easy for our National Team to connect and interact with fans in India. As a result, our association establishes itself as a leading brand in the territory of India. We welcome Xiaomi India as a regional sponsor.”
Commenting on the partnership, Anuj Sharma, Chief Marketing Officer at Xiaomi India said, “At Xiaomi, we are always looking for opportunities to connect with our consumers and fans, and what better way to do so than through the passion of football. Our partnership with the Argentine Football Association and sponsorship of the world champions offers an exciting occasion for us to further strengthen our connection with our community and we look forward to bringing the best of Xiaomi to football fans across the region.”
Leandro Petersen, Chief Commercial and Marketing Officer of AFA, said, “We have established a path and an objective for our Association in territories which we identify with potential for our commercial landing. This regional sponsorship with Xiaomi India is the result of focused work in such target markets and clear direction from AFA. We are pleased to announce Xiaomi India as the third regional sponsor of this country. We will continue in this line to consolidate new agreements in said territory. We will work together with Xiaomi India to strengthen this association that begins today and generate new and innovative experiences for users, increasing and strengthening the position that we have obtained in the Asian continent in general and in India in particular. Today we received a Xiaomi India to the AFA family”