Tony Chen, Regional Director CEE, Nordic and Baltic for Xiaomi Global said, “Xiaomi is all about bringing latest technologies at honest pricing. With this strategy in mind we started our journey to Ukrainian market. Throughout the way we have won the hearts of Ukrainian Customers, who have joined the number of devoted Mi-Fans, and not just buying Xiaomi products for themselves but recommend them to friends and relatives”
According to data from Canalys Smartphone Analysis Q4 2018, “Xiaomi phones have achieved very good results in Europe, especially in Ukraine. In the Q4 2018, Xiaomi phones sell in reached 26.7% market share and won the first place for the first time. Company’s total sales reached more than 1 million devices, the largest share of which was sold in the Q4 2018.”
The difference between Xiaomi and the main competitor is extremely small. It is below 1%. I think it’s too early to get on the podium even though the number of Xiaomi fans in this country grew in 2018. Growth last year is due to local mobile internet development and cheap smartphone demand. We are going to see in the coming years whether this market will mature and will tend to perform smartphone or will remain at this level. The winning producer will be the one who will be able to form a local fan community and be patient until it develops.