Xiaomi continued to dominate, growing YoY by 28.6% in 2018Q4 on back of its affordable Redmi series devices aided by high decibel marketing campaigns and offline expansion with its Mi preferred partner program and opening of rural stores. Xiaomi’s Redmi 5A and Redmi Note 5/Pro series emerged as the fastest selling devices of 2018 across brands driving 10 million shipments each in the entire year. The brand continued to lead in the online channel with a share of 47.2%, climbing to the second slot in the offline channel by surpassing Vivo in 2018Q4. (source idc.com)
The smartphone market in India is extremely important for the Xiaomi group. It is a market with enormous potential. It is a market that grows every year.
Maintaining the first position is a result of Xiaomi’s efforts. They have invested in a network of offline stores. They invested in the local fan community. They organized competitions and product launches. The Xiaomi marketing team in India is the best marketing team. The results can be seen.