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Maoyan Entertainment, the Chinese online movie ticketing platform.

Xiaomi agreed to purchase $2.6 million of shares, while an affiliate of Shanghai-listed Hylink Digital Solution Co. committed $5 million, the updated terms show. Prestige of the Sun plans to invest $4.4 million. When the IPO launched on Friday, only IMAX China Holding Inc. and Welight Capital had signed on as cornerstones. (source bloomberg.com)

Maoyan has seen rapid growth over recent years. Specifically, its annual net income more than doubled from RMB 298 million (US$43.5 million) to RMB 1.74 billion (US$254 million) in 2017. By 2017, the firm also managed to turn its previous net adjusted loss of RMB 12.7 billion (US$1.9 billion) into RMB 216 million (US$31.5 million) in profits.

Show China’s entertainment market is currently second only to the United States, but is expected to become larger by 2019. It reached a market size of RMB 76.1 billion in 2017 and is expected to grow at a compound annual growth rate of 20.7% to RMB 194.5 billion by 2022. These trends are very attractive. It is equally attractive for Xiaomi and the opportunity to provide Xiaomi smartphone owners with various facilities. For example, tickets at a discounted price. Or the opportunity to order a ticket online at a concert with a limited number of seats.

Another very important detail. This partnership gives them access to an extremely important promotion. Entertainment is best promoted today. A product placed discreetly on a table. An actor using a particular product. An efficient means of transport.

Xiaomi expands. Slowly and sure.

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