The leader in India’s smartphone market is Xiaomi, which has a 30% marketshare

Jul 12, 2019

What is behind Xiaomi’s success? A question with a transparent but hard to implement answer.

The evolution of the relationship between Xiaomi and India is being watched by many communities. It is being watched by smartphone and smartphone makers. It’s being watched by marketing people. It’s being pursued by lawyers traded on technology. More recently, it is followed by sociologists as can be seen from the following article.

A few weeks ago, some reports were published about the smartphone industry in India. It is one of the most important sectors of the consumer economy, with large annual growth and very big volume. The leader in India’s smartphone market is the Chinese company Xiaomi, which has a 30% marketshare. The number two player is South Korea’s Samsung, with 22%. At numbers three, four and five are also Chinese companies: Vivo, Oppo and Realme. There is no Indian firm with any meaningful product in India’s market.

I read a piece recently on a website called Founding Fuel in which the founder of Infosys, Narayana Murthy was quoted as saying: “There is not a single invention from India in the last 60 years that became a household name globally.” He added that India had not produced “any idea that led to earth-shaking invention to delight global citizens.”(source firstpost.com)

The conclusion of this article is that the difference is due to the values that underlie a society. The values that we pass from generation to generation.

Those who have followed closely the Xiaomi group’s evolution have been able to see that they are creating their own values. They come to the simple man and teach him how to improve his lifestyle using smart technology to his advantage. They do not sell products. They are selling solutions for new values.

This topic is extremely complex. A correct approach involves a lot of details. The long-term vision and ability to quickly adapt to new features is just one of them.

By Tudor
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Website: Tudor
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