Samsung has been displaced by Xiaomi from the top of the Indian smartphone market

Advertisement
Advertisement
Jan 24, 2018

According to Canalys, India’s smartphone market has finally seen a change at the top, with Xiaomi now leading with shipments close to 8.2 million units in Q4 2017.

Despite annual growth of 17%, Samsung failed to maintain its lead, shipping just over 7.3 million smartphones to take second place. The smartphone market in India grew by a modest 6% overall, in line with Canalys forecasts, following the seasonal dip as vendors and channel partners take stock after a busy Q3. Vivo, Oppo and Lenovo rounded out the top five, while total smartphone shipments were just shy of 30 million units.

xiaomi india

“Xiaomi’s persistence has paid off,” said Ishan Dutt, Canalys Research Analyst. “Its results are commendable, given it entered the market just three years ago. Multiple factors have contributed to Xiaomi’s growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localization in channel strategy, marketing and products has been evident in Xiaomi’s Indian operations.”

Together, the top two vendors now command more than 50% of the smartphone market in India, with market leader Xiaomi at 27% and second-place Samsung at 25%.

This report once again confirms the professionalism of the Xiaomi team in India. Communication between marketing departments and sales departments is a difficult communication. In the absence of clear sales results. If sales are above expectations, everyone is happy.

I recommend that you look closely at this report. Xiaomi has managed to get to the top position in just two years of direct competition with Samsung. It is true that Xiaomi has also sold more affordable models. It’s a marketing strategy. Those models will definitely be replaced with more advanced models over a few years. Or a few months.

By John Watson
I am a blogger who is interested in smart technology.
Archive author:
Website: gadget-time.com

Post a comment


Facebook
Newsletter
Be among the first to learn our news!
17 Oct 2018

Coupon Code Alert! You can now buy Ninebot Segway ES2 Folding Electric Scooter from Xiaomi Mijia from Gearbest.com   … read article

5 Oct 2018

Flash Sale Alert! You can now buy Xiaomi FU006 TS Anti-blue-rays Protective Glasses from Gearbest.com for only $19.99   … read article

17 Sep 2018

Flash Sale Alert! You can now buy Xiaomi Thermostat Accuracy Temperature Humidity Monitor from Gearbest.com for only $18.99   … read article

13 Sep 2018

LF Kneading Foot Massager – the Best Way to Relax After Hard Working Day Who does not want   … read article

13 Sep 2018

Xiaomi and its GUILDFORD Company continue rapid developing of grocery products at the MIOT Crowdfunding Platform. Car Outlet   … read article

5 Sep 2018

Best Deal Alert! You can now buy Xiaomi MiTU Building Blocks Finger Fidget Anti-stress Toy from Gearbest.com for   … read article

30 Aug 2018

Coupon Code Alert! You can now buy the new Xiaomi Mi Band 3 XMSH05HM Smart Bracelet from Gearbest.com   … read article

29 Aug 2018

Best Deal Alert! You can now buy Xiaomi Youpin VH F03 Portable Handhold Fan from Gearbest.com for only   … read article

10 Aug 2018

Best Deal Alert! You can now buy Xiaomi MITU YKFJ01FM WiFi FPV 720P HD Camera Mini RC Drone   … read article

9 Aug 2018

Best Deal Alert! You can now buy Xiaomi 70mai Car Reversing Rear Camera from Gearbest.com for only $23.78   … read article

8 Aug 2018

Best Deal Alert! You can now buy Xiaomi Mi Power Strip EU Plug XMCXB04QM from Gearbest.com for only   … read article

30 Jul 2018

Flash Sale Alert! You can buy Xiaomi Zhibai Mi Home Waterproof Rechargeable Men Electric Razor SL2 from Gearbest.com   … read article

18 Jul 2018

Best Deal Alert! You can now buy the new Xiaomi Mi Wireless Router 4Q from Gearvita.com for only   … read article

1 Jul 2018

Flash Sale Alert! You can buy Xiaomi Mijia MJTXD01SKS 360 Degree Float Shaving Electric Shaver from Gearbest.com for   … read article

21 Jun 2018

Flash Sale Alert! You can buy Xiaomi 33 inch TV Bluetooth Soundbar from Gearbest.com for only 89.99 USD   … read article

5 Jun 2018

Xiaomi Yeelight Smart LED Ceiling Light YLXD01YL new firmware upgrade to version 1.5.5_0181.   First download latest Xiaomi   … read article

4 Jun 2018

This firmware is only for Xiaomi Mi6 Smartphone with Snapdragon 835 as CPU. You can now buy Xiaomi   … read article

3 Jun 2018

Xiaomi Mi Fit Android Application requires Xiaomi Mi Bands to work with. Download Xiaomi Mi Fit Android App   … read article

3 Jun 2018

New OTA firmware update – MIUI TV version 1.5.82 d (Beta) stable for Xiaomi Mi TV Box 3   … read article

1 Jun 2018

Xiaomi Mi Home Android Application manages and communicate to smart devices. Download Xiaomi Mi Home Android Application v5.3.5   … read article