According to Canalys, India’s smartphone market has finally seen a change at the top, with Xiaomi now leading with shipments close to 8.2 million units in Q4 2017.
Despite annual growth of 17%, Samsung failed to maintain its lead, shipping just over 7.3 million smartphones to take second place. The smartphone market in India grew by a modest 6% overall, in line with Canalys forecasts, following the seasonal dip as vendors and channel partners take stock after a busy Q3. Vivo, Oppo and Lenovo rounded out the top five, while total smartphone shipments were just shy of 30 million units.
“Xiaomi’s persistence has paid off,” said Ishan Dutt, Canalys Research Analyst. “Its results are commendable, given it entered the market just three years ago. Multiple factors have contributed to Xiaomi’s growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localization in channel strategy, marketing and products has been evident in Xiaomi’s Indian operations.”
Together, the top two vendors now command more than 50% of the smartphone market in India, with market leader Xiaomi at 27% and second-place Samsung at 25%.
This report once again confirms the professionalism of the Xiaomi team in India. Communication between marketing departments and sales departments is a difficult communication. In the absence of clear sales results. If sales are above expectations, everyone is happy.
I recommend that you look closely at this report. Xiaomi has managed to get to the top position in just two years of direct competition with Samsung. It is true that Xiaomi has also sold more affordable models. It’s a marketing strategy. Those models will definitely be replaced with more advanced models over a few years. Or a few months.