Russia is the first market in the world to launch Mi Smart Band 4 NFC

Jun 20, 2020

Russia has become the first country where Mi Smart Band 4 with full-fledged NFC payment functionality is available.

Adaptation is very important during this period. Those who are not able to adapt will lose. Those who manage to adapt will have something to gain. Those who will be able to adapt quickly to the new technological facilities available will have an advantage. The current social distancing is only the beginning of a new era.

For this reason it is very important that the new technological facilities are accessible to us as soon as possible. We need them in order to become more productive.

Mi Smart Band 4 NFC

Mi Smart Band 4 NFC retains all the features that owners of the standard version Mi Smart Band 4 loved – a full color AMOLED display, a water-resistant body (up to 50m), as well as advanced software features: recognition of swimming styles and the ability to control music players directly from the wearable. The new model is completed with an NFC chip where you can make purchases using the contactless Mastercard payment technology.

The holders of Mastercard cards issued by Raiffeisenbank, VTB, Tinkoff Bank, Otkritie Bank, Rosselkhozbank, PSB, Russian Standard Bank, MKB, and Credit Europe Bank (Russia) will be the first to experience this service. The number of issuers which customers will be able to pay with the Mi Smart Band 4 NFC will be added over time.

“Mastercard is the first to bring a lot of innovations to Russia, and we are constantly working to ensure that convenient payment solutions are available to Russians. Modern technologies with Mastercard give freedom of choice and an opportunity to pay in the most suitable way, and when it is convenient for you. We are pleased that the holders of Russian Mastercard cards will be the first to try the new product by simply and safely paying for purchases with Mi Smart Band 4 NFC everywhere Mastercard’s contactless technology is accepted,” Alexey Malinovskiy, Head of Mastercard in Russia, commented.

“Xiaomi is famous for offering its users innovative products at honest prices. With the entry of Mi Smart Band 4 NFC, it will dramatically change the daily habits of people. Paying with a fitness band is comfortable, fast, and reliable. Once you’re used to this convenience, you will no longer return to the usual payment methods. I would like express our appreciation to Mastercard and all the banks that believed in us, and the support they have provided to help us to make technology accessible to everyone,” Yu Man, Head of Xiaomi in Russia and the CIS, said.

To set up contactless payments, a user needs to install the Mi Fit mobile app on a smartphone and add a supported bank card in the corresponding tab (up to 6 cards can be linked). To make a payment with the Mi Smart Band 4 NFC, a user needs to go to the “Cards” menu, select the added bank card and get the device close to a payment terminal.

NFC payments are protected by Mastercard tokenization technology that replaces the card number with a 16-digit token. Information is stored in a securely protected NFC chip developed by NXP. Unauthorized access to this information is not possible, and in case of loss of the device, Xiaomi has provided a number of protective measures that will protect the user’s payment data from unwanted access.

Mi Smart Band 4 NFC can be purchased starting from today at a price of 3,990 rubles. The product is available in the official online mi.com store, recommended partners of Xiaomi, Authorized Mi Stores, as well as in retail chains of Mvideo, DNS, Eldorado, MTS, Megafon, Beeline, Svyaznoy, Wildberries, AliExpress Tmall, Citilink, and Technopark.

By Tudor
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Website: Tudor