On this occasion Xiang Wang, Xiaomi’s global senior vice president and head of international business (Xiaomi) has given an interview that deserves to be read carefully by the competitors.
“Our ambition is not to become the number one smartphone hardware company – we definitely want to be one of the important and biggest tech companies in the world. But our aim is not just selling hardware, we are much more than a smartphone company. We build more products than that.” stated Xiang Wang, Xiaomi’s global senior vice president and head of international business (Xiaomi) in an interview independent.co.uk
They want to become the strongest smartphone company, but they are targeting higher. They have bigger plans. Plans based on AI. An exciting and challenging future awaits us.
“I think competition is good – if everything is the same and we have efficiency, the cost advantage, from making it in China in large numbers, then we don’t need to make a lot of profit from the hardware. Other companies have a business model where they need to spend a lot of money on marketing. We don’t do that, so our products are high quality but not high price.” he added Xiang Wang.
The promotion strategy adopted by Xiaomi is not a secret. Natural promotion is the most effective form of promotion. Minimum budget. Maximum confidence.