The value of an online brand, like MIUI, is measured by the number of active users.
Beyond all commercial and legal tensions in the online environment, the number of active users has the last word. Certain social networks boast total number of accounts. It is an unconstructive attitude. Important is the number of active accounts. Fictive or real. It is important to be active.
Switching from the number of smartphones sold in the last year to the number of active users shows a maturity. Old marketing roots are outdated. New rules are now successful. Rules based on real stats.
“At the moment, MIUI has over 300 Million active users globally!” Lei Jun, CEO Xiaomi said at the World Internet Conference in Wuzhen, this weekend.
I also think about the banks. Now I look at these active users as potential clients of financial services. Potential clients. See what I said in the article Xiaomi seeking a valuation of at least $50 billion in IPO. For this reason, the current negotiations between Xiaomi and local banks are more delicate than some editors believe. The financial system is extremely complex. People want to hear stories. Bankers want to see charts. More graphics.
Xiaomi is not just a smartphone maker. How some people think. Xiaomi is bigger. The key is to get as many active users as possible. And give them intelligent objects and unique services.
Xiaomi. I wish you the number of MIUI active users with x10.