Supporting high-quality users is something that allows Xiaomi to achieve these impressive numbers. In order to allow more users to enjoy games, Xiaomi has established an innovative game distribution strategy which combines traditional promotion channels (Google Play and App Store) with Xiaomi’s platforms and integrated payment and monetization solutions. Mint Games, a one-stop distribution lab for casual and indie games has been launched by Xiaomi as well. Handing over games to this platform allows the developers to transition from business development to profitability in an easy and seamless way.
The way Xiaomi is developing is an example that deserves to be taken over by other tech producers. The lack of traditional advertising budgets is known. Instead, they constantly come to meet potential collaborators. They create products and invest in developing activities where they can be used at a high level. Xiaomi helps its partners to make effective use of the technological possibilities available to their products.