Xiaomi opened a new franchise store in Dubai Deira City Center in partnership with its local distributor TASK FZCO, less than four months after the first store.
Xiaomi is following its lead in opening new offline stores outside of strategic countries. Just a few hours ago, a grocery store was opened in Dubai Deira City Center.
“The opening of our new Authorized Mi store reflects our commitment to provide UAE customers with greater accessibility to our broader product range. They will not only experience a rich array of Xiaomi’s smartphones and Mi Ecosystem products, including Mi Band 2, Mi Power Bank, Mi Bluetooth Speaker and more, but also purchase them directly.
The UAE with its immense potential is a key market in our expansion strategy in the MENA territories thanks to its rising economy, growing middle class, surging consumer confidence in technology, and increasing domestic consumption. Xiaomi, which is at the forefront of cost-efficient technological innovations, will capitalize on these many local and regional growth opportunities as we aspire to be seen as a leading technology company in the regional,” Raymond Tian, Xiaomi’s Global Strategy Director, said.
“The overall mobile market in the region is changing rapidly. The UAE is responding well to the introduction of connected smart handheld devices available at affordable prices. And since its entry into the UAE market, Xiaomi has seen remarkable growth. TASK is more than pleased to continue our partnership and collaboration with Xiaomi to enable more people to enjoy Xiaomi’s high-quality products with amazing prices.” Ravi Mathew, Chief Operation Officer of TASK FZCO, said (source: dubaiforum.me)
I remembered a replica of a Xiaomi fan from the beginning of the year. When I thought Xiaomi was in the fall after Hugo Barra resigned. He said there would come a day when the US would pray for Xiaomi to enter the American market. I do not think it will happen. Instead, I guess I understand how I feel when I see how Xiaomi expands in areas with enormous financial potential.