Xiaomi’s performance was bolstered by the launch of the Mi Smart Band 6, despite India, one of Xiaomi’s strongholds, not on the initial global launch list. Huawei hung on to third place, mostly relying on China to stay afloat. “Xiaomi made a wise move to hasten the release of the Mi Band 6, which is a more compelling device than its predecessor,” said Canalys Research Analyst Cynthia Chen. “Xiaomi’s quick pivot to basic watches also helped the company boost its wristwatch shipments by 1.3 million units this quarter.”
Apple continues to lead the global wristwatch market, commanding a sizable lead with a 31.1% market share in Q2 2021. Recent vendor movements include Samsung joining forces with Google to develop Wear OS 3, the launch of Samsung’s Galaxy Watch4 series with new biosensors and a 5nm chipset, and challengers such as Oppo, Huami (Zepp) and others developing in-house components and solutions for their watches, marking a major step forward in smartwatch development.
“Vendors are attempting to make a big generational leap in smartwatch technologies. To stand out, they are improving the fundamentals, such as user experience and battery life, creating their own distinct UIs and leveraging their respective ecosystems to draw out new and unique use cases,” said Canalys Research Manager Jason Low. “But health tracking is the most prominent use case for smartwatches. The ability to deliver cutting-edge health-tracking features and to offer users meaningful data and actionable health insights will set winners and losers apart.”
“It is vital that vendors invest in next-generation health sensors and developing in-house algorithms and solutions to not only track vital biomarkers, but also to ensure good accuracy and reliability. Vendors should focus on giving users insights into health trends involving data collected over a longer period of time, so that they can understand how their lifestyles are affecting their wellbeing.”
I do not think that this major increase in sales of fitness bracelets is due to the increased performance of these products. I believe that this increase is due to awareness of the importance of personal health. People have begun to understand how important it is to go through a minimum number of steps every day. Or how important it is to have a restful sleep. The demand for fitness bracelets has increased. The main manufacturers were careful and came up with better products to motivate them to add products faster to the shopping cart.
In the near future we will discuss the use of these products in online medical monitoring systems. Physicians will have access to monitoring reports and will be able to make decisions based on them.