The official Facebook page of Xiaomi in France recently showed a courageous comparison. I think it’s the first time I see a comparison of MI so obvious between Xiaomi and competitors. Another market. Other Characters. I like the new marketing.
I’ll let you discover the differences between the two products yourself. I only stop at one. Price.
– iPhoneX : 1159 euro / 1260 euro
– Mi MIX 2S : 499.9 euro / 500 euro
Xiaomi has taken the main advantage. High performance products at minimum sale prices. This advantage helped them to put themselves on the Indian market. A highly competitive and competitive market. It remains to be seen if it will help to impose itself on an already mature market.
This morning I think Xiaomi France will be a training ground for those who will coordinate Xiaomi US. The day will come when Xiaomi will officially open a store in the US.