Xiaomi is a forerunner in many ways – Sense of participation

Li Wanqiang, who is one of Mi’s partners, wrote a book about Xiaomi’s methodology called “ Sense of participation ” The book is not just about marketing; it is also about the way an up-and-coming young company that decided to follow its own business philosophy can use Internet in hardware manufacture.

Xiaomi

It seems that Xiaomi understood and that we want efficient gadgets at low prices and stories. Exact. I was children. Children who want to read stories. This detail is extremely important. He confirms that they understand that is the main difference between the US and Asian markets. Marketing is not just to promote a product with high quality. True marketing is to create a story around a product. Without this story product will be a good product and the unknown.

Xiaomi created Mi ecosystem. There’s a belief that if we manage to learn about all Xiaomi marketing tools (which are, by the way, in plain view), company’s development strategy will no longer have any appeal. But for now, no other company, trying to drive its business the same road as Mi does, succeeded in doing that. Xiaomi is a forerunner in many ways, but still its marketing potential is not used in full capacity. What a boom the industry could whiteness if Xiaomi used 100% of its marketing potential.

I will not let intimidated by such statements. Prudence is beneficial up to a point. There are times when it is more profitable to risk. This is the second test to enter the US market. While it waits competition grows along with them. In this area it is impossible to do a business plan for a very long period. Unpredictable market evolves and clients need help to keep up.

Lei Jun says that even if the entire smartphone industry goes downhill, taking care of technologies, rather than advertising or marketing strategy, should be put first. Lei Jun is not going to spend a lot of time building a marketing strategy.

Did you understand the difference?

by Bayan Temur - date 10 Mar 2017

A blog scientist by mind and a passionate blogger by heart.
Archive author:
Website: www.gadget-time.com


26 Jun 2017

Flash Sale Alert! You can now buy Xiaomi Mi R3P Wireless Router Pro from Gearbest.com for only $113.99 with free shipping world wide. Buy it NOW from   … read article

21 Jun 2017

Flash Sale Alert! You can now buy Xiaomi Mi LYEJ02LM Bluetooth Headset from Gearbest.com for only $11.99 with free shipping world wide. Buy it NOW from Gearbest.com   … read article

16 Jun 2017

Flash Sale Alert! You can buy Xiaomi Redmi Note 4X Phablet from Gearbest.com for only 150.99 USD with free shipping world wide. Xiaomi Redmi Note 4X Phablet   … read article

15 Jun 2017

Flash Sale Alert! You can now buy Xiaomi Mi Play 2 3D VR Glasses V2C from Gearbest.com for only $20.99 with free shipping world wide. Buy it   … read article

15 Jun 2017

This firmware is only for Xiaomi Mi2 & Mi2S smartphones with Qualcomm Snapdragon S4 / Snapdragon 600 as CPU. Download Android KitKat 4.4.4 firmware for Xiaomi Mi2   … read article

15 Jun 2017

Take advantage of this offer and order yourself a XiaoMi Mi5 64GB International Edition from Gearbest.com. If you like, take advantage of this offer. Click and order.   … read article